Building MVP
With Ruby on Rails plugin philosophy, we deliver small web apps in 1 week and medium ones in 1 month. Speed that gives your business a real edge.
it studio, that helps
We transform product ideas to crafted digital products
From MVP creation to scalable platforms and long-term support.
13+
Years experience
1 week
MVP delivery
What we do
Our services
Different engagement models depending on your project stage and requirements.
Complex solutions
We architect and build for high loads and complex business logic. Every solution is tailored to your specific requirements.
Support & maintenance
We monitor, optimize, and fix issues before they affect users. Modern approaches to keep your product running smoothly.
Selected work
Recent projects
Tipmetric
A platform for restaurants that automates tip pooling and payroll workflows — eliminating spreadsheet errors, ensuring transparent tip distribution, reducing disputes and legal risks, and streamlining payroll processing.
- Built MVP in 2 weeks, launching long-term product development
- Integrated 10 restaurant financial APIs (Brink, Toast, Square)
- Delivered 10+ performant multi-format reports (CSV, Excel)
- Full-stack architecture in Ruby on Rails with RSpec and Cuprite
QuestPlanet
A mobile-first platform for interactive city adventures, where users complete location-based quests along tourist routes and pay to participate in themed experiences.
- Co-founded and led IT development and design for 4+ years
- Built production-level Rails application with ~600 RSpec test cases
- Sold ownership stake to partners in 2020
Papr
A platform that cuts through information noise by delivering one concise, meaningful daily digest per source — aggregating content from channels like YouTube, RSS, and more.
- Built web scraping and RSS integration pipelines
- Developed online text editing interface
Impacthealth
A smart platform that matches users with the most affordable healthcare plans by analyzing their needs through a simple questionnaire.
- Added responsive feedback forms (HTML, CSS, JavaScript)
- Improved layouts and visual presentation for landing pages
Uncoverage
A platform that empowers investigative journalists to fund their work through embedded widgets and recurring subscriptions from supporters.
- Developed widgets, subscriptions, and payment systems
- Frontend (Backbone, Marionette) + Backend (Ruby on Rails)
- Integrated Balanced Payments API
Who we are
About us
We are an international team of individual developers and designers who work together to turn great ideas into robust, efficient software solutions.
As former startup founders, we understand that the important thing is not to "write code," but to quickly test hypotheses, launch, and start earning.
We bring this experience to every project — from MVP to scalable systems. Without wasting time and without abandoned projects.
Viacheslav Vozlov
Head of studio, full-stack web developer with 14 years of experience
Katya Fedorova
Designer, for 7 years brings style to tech world
Dmitry Nasirov
Web-developer, tech enthusiast, VIM and terminal guru
AI Power
Speed up development process up to 5-10x of your project
Engagement
Work options
Flexible models to match your needs at any stage.
Fixed budget
Clear scope, fixed price, defined timeline. Best for well-defined projects with stable requirements where you need certainty.
Agile retainer
We work side-by-side with your business. Weekly sprints, continuous delivery, and product development shaped by market feedback.
Time & Materials
Flexible hours for ongoing support, maintenance, and iterative improvements. Pay only for the work done, no downtime.
Capabilities
Our stack of technologies
Our tech skills are focused on delivering robust, well-tested and powerful web-applications. Tech stack is mainly built around Ruby and Javascript language to deliver full-stack development.
Backend
Ruby, Ruby on Rails, Sinatra, RSpec, Capybara, Cucumber, Cuprite, Sidekiq, Prometheus, Grafana, Loki, Postgres, SQLite3, MongoDB, Redis
DevOps
Git, Capistrano, Heroky, AWS, Digital Ocean, Unix, Docker, Docker Compose, RabbitMQ
Frontend, & UX/UI
Javascript, Typescript, Coffeescript, React, Vue, JQuery, HTML, CSS, Figma, Tilda, Tailwind, FlowBite
Questions
Our work process
1. Requirements Gathering
We work with stakeholders to understand business needs, define project scope, and document functional requirements. This phase establishes the foundation for the entire development process.
2. System Design
Our architects create technical specifications, data models, and system architecture. We select appropriate technologies and frameworks to ensure scalability and maintainability.
3. Implementation
Developers write code according to specifications using best practices. We follow coding standards, perform peer reviews, and maintain version control throughout the development cycle.
4. Testing and Deployment
We conduct thorough testing including unit, integration, and user acceptance testing. After validation, we deploy to production environments using automated CI/CD pipelines.
Questions
Our benefits
Rapid development with Ruby on Rails and AI
We use Rails as the foundation for fast and reliable product launches. Ruby on Rails enables rapid development with its convention-over-configuration approach and vast ecosystem of libraries. It allows us to build scalable, maintainable applications quickly — ideal for both MVPs and complex enterprise solutions. Fast development thanks to mature architecture. Lower costs due to ready-made solutions. Stability without sacrificing quality. Rich ecosystem. Unified stack for backend and frontend.
Clear SLA of final product
We work based on detailed technical specifications that we create together with you. This ensures clear requirements, accurate timelines, and predictable results. If you don't have one yet, we can help you build it. We document response times, resolution priorities, and uptime commitments so you know exactly what to expect.
Testing and Deployment
We conduct thorough testing including unit, integration, and user acceptance testing. After validation, we deploy to production environments using automated CI/CD pipelines.
Contract-based work
We guarantee fulfillment of obligations. Every project starts with a formal contract that clearly defines scope, timelines, deliverables, and responsibilities.
Clear results and transparent completion criteria. We follow agreed technical requirements and acceptance criteria so deliverables match expectations.
Estimate before start
Budget and timeline predictability. You receive a detailed estimate with breakdown by phases before any work begins — no surprises or hidden costs.
Milestone-based payment
Minimizing risks for the client. You pay only after predefined milestones are completed and accepted — keeping the process fair and transparent.
License purity
We use only legal and safe solutions — without hidden risks and extra costs. All third-party libraries and tools are properly licensed and audited.
Start a project
Let's build something together
Describe your idea, attach what you have, and we'll schedule a free video call to discuss it in detail.
Email us
info@softandpixels.com